Engaging the Media: Chicago, IL
Chicago Customized Employment Project - Chicago Workforce Board
In 2003 the Chicago Workforce Board was awarded a Customized Employment Project grant through Office of Disability Employment Policy a department of Department of Labor. As part of their ACE (Advancing Customized Employment: Building Careers for People with Disabilities via One-Stop Centers) project goals, they are beginning to develop a public relations campaign to increase employer awareness about hiring individuals with mental illness. They are also providing the general public with information about the ACE project and services available to individuals with psychiatric disabilities in the Chicago One-Stop Career Centers.
Over time, the Chicago Workforce Board has built a strong relationship with a large local media entity, The Chicago Tribune. This organization publishes a daily newspaper, handles large advertising jobs, and operates radio and television networks in the area. The ACE project has recently obtained The Chicago Tribune to manage their publicity campaign. The Chicago Tribune has agreed to provide its expertise and services pro bono for the project. The campaign will include posters on buses, ads in their newspapers, and a segment on their radio and television networks. The focus will address mental illness awareness and project information.
For more information on this activity please contact Deb Russell, Project Manager at the Chicago Workforce Board, at firstname.lastname@example.org.